While planning conservatively and within a reasonable budget is always smart, retailers need to include other components of site selection retailers that are just as important.Knowing the customer is the prelude to any retail site selection.Focus on where you can do the most business when evaluating locations.It pays to know the current leasing market so retailers will know if the landlord’s asking rates are reasonable.Retailers should know who all of the co tenants are in any shopping area they are considering
















April