Four Keys To Selecting an Urban Retail Store
1)Access
Little or inconvenient parking in the suburbs can mean disaster. Not true in the city. Retailers who in the suburbs demand six spaces per 1,000 square feet of retail space must instead look at access to the site by other modes of transportation such as walking, bus, and metro.
2)Traffic Patterns
Retailers want to know how many potential customers will go by their store. It pays to know the population density, and median household income. It’s very important to understand the daytime vs. nighttime traffic patterns and how this affects your business. You can expect a lot more daytime traffic in the central business district than in the evening. “
3)Retail Competition
Retailers should know the co tenants in any area they are considering. Urban stores often rely on foot traffic generated by synergistic or potentially competing retailers. Anchor or large tenants usually establish the basic customer profile, but the type of smaller tenants is more critical in city neighborhoods.
4)Store Size
The best retailers find out how to do more in less space in city locations. Focus on where the sales will be highest when evaluating urban retail locations. Evaluating more expensive locations with a smaller store size is justified if higher sales are projected as a return on investment.
November